Frequently Asked
Frequently Asked Questions
Everything you need to know about Clever DATA, our intent data, and how we help you cut ad spend while increasing ROI.
What is Clever DATA?
Clever DATA is a Data as a Service (DaaS) platform. We deliver US-only B2B and B2C intent data with 79 to 146 data points per record - typically four to seven times more depth than competitors who supply 10 to 20 fields. You tell our AI assistant Dara, or a member of our team, about your ideal customer, and we deliver a verified, enriched, intent-based list straight to your platform of choice. We are not a marketing agency - we supply the data, you or your agency run the campaigns.
Is this B2B or B2C data?
Both - and US-only. We supply US-sourced B2B and B2C intent data. Coverage is the United States only at this time. We do not supply data for any other country or region. Every record contains 79 to 146 data points and is refreshed every 24 hours, so the signals you act on are always current.
What exactly is "intent data"?
Intent data is behavioural data that signals someone is actively researching or in-market for a product or service. In B2B, that might mean a US software company researching "CRM alternatives". In B2C, it might mean a US household researching "kitchen renovation" or "car finance". By targeting on intent instead of demographics, your campaigns reach people at the moment they're ready to engage - which is why intent-based audiences typically convert far higher than cold lists.
Do you cover markets outside the US?
Not yet. We currently supply US-only intent data. Geographic expansion to the UK, EU and other regions is on our 2026/2027 roadmap. If you're targeting US audiences from anywhere in the world, we have you covered. If you need non-US data, get in touch and we'll let you know when your region comes online.
How does delivery work?
Our delivery is a five-step preview-first process so you only ever pay for data you've already approved:
- Preview first. We generate a sample preview of your audience based on your brief so you can review the targeting before we build anything at scale.
- You verify. Review the preview, confirm it matches what you want, or request a free refinement.
- List generation. Once you approve, the actual list is generated in 2 to 10 minutes.
- 24-hour refresh. Your audience is then refreshed every 24 hours so the intent signals stay current.
- Live delivery. Delivered straight into your social media platform (Meta Ads Manager, Google Ads, LinkedIn) or CRM through API or webhook integration.
What format do I get the data in?
Whatever your stack uses. Live links to your social ad platform via API, real-time delivery to your CRM via webhook, Google Sheets, Facebook Ads Manager push, or plain CSV / XLSX download. Direct integrations also coming soon for Instantly, Klaviyo, GoHighLevel, Clay, Resend, HubSpot and Salesforce.
What does "matched, verified and enriched" actually mean?
Matched: every record is confirmed across multiple licensed US Data Providers, so you're not relying on a single database's word for it.
Verified: key fields (email, phone, job title, company) are checked as active and correctly formatted.
Enriched: extra data points are appended from other licensed sources so you get the full 79-146 field picture, not just basic contact info.
How is your data different from other providers?
Three ways.
Freshness: our records are updated every 24 hours - most intent data on the market refreshes monthly, quarterly or even annually.
Depth: 79 to 146 data points per record versus the typical 10 to 20.
Process: every record is matched, verified and enriched before it reaches you, and you get a preview to approve before the full list is generated. No raw scrapes, no surprises.
How accurate is the data?
We target 95%+ match accuracy on every audience we deliver. Every record is cross-checked against multiple licensed US Data Providers and enriched from complementary sources before we send it to you - and your preview lets you spot any gaps before generation.
Is Clever DATA GDPR compliant?
Yes. We are an Irish company regulated by the Irish Data Protection Commission and built around the GDPR from day one. Our US data is sourced from licensed US Data Providers with documented lawful basis. For EU and UK clients targeting US audiences, we apply Standard Contractual Clauses and all required transfer safeguards so the data flow is fully compliant. See our Privacy Policy for the full detail.
How much does it cost?
Our minimum commitment is 3 months at the agreed subscription price, auto-billed via Stripe. Pricing depends on audience size and data fields - book a live demo for a quote tailored to your use case.
What's the Minimum Term?
Every subscription starts with a non-cancellable 3-month commitment. After that it rolls monthly and you can cancel any time with 7 days' notice.
Can agencies use Clever DATA?
Absolutely - agencies are one of our three core customer types. Volume pricing, white-label options, dedicated account management, and API delivery into each client's own ad platforms.
How does Dara work?
Dara is our AI voice assistant. She asks 10 quick questions about your business and ideal US customer and translates your answers into a precise audience brief. The conversation takes about 3 minutes.
What if I don't like the preview audience?
That's exactly what the preview is for - we expect you to tell us if anything's off before we generate the full list. The first refinement is complimentary. We'll keep tightening the brief with you until the preview reflects your ideal customer, then generate the list.
Who do I contact for support?
Head to our contact page and drop us a message. We reply within one business day.